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電影改檔,好票房背后的秘密

 

shangzhoumo,suizhu《yongganzheyouxi2》zaigongyingqianliangzhouturantidang,xinyiniandehesuidangbujuzai11yuedezuihouyizhoukaishiledaguimodebiandong。erjinniandehesuidangbujintiqianzhi11yuedibuju,gengyiticaiduoyang、guigebuyi,weilinianhesuidangshaoyoudexianxiang。erzheqizhong,xuduoyingpiandoushiqishixiongxionggaidangerlai。biru《yongganzheyouxi2》、《wusha》、《lanxindajuyuan》deng,tamenhuotidanghuoyandang,zhiweilezaizuiheshideshijian,geigengduoguanzhonggenghaodeguanyingtiyan。

 

 

 


據不完全統計,中國內地名目繁多的檔期合計超過250天。除了人盡皆知的賀歲檔、春節檔、暑期檔、國慶檔外,清明節檔、勞動節檔、端午節檔,也漸漸以后來者姿態,引發觀影小高潮。此外,更有婦女節檔、兒童節檔、七夕檔、情人節檔、光棍節檔等小檔期見縫插針,帶給國人更豐富的觀影體驗。

 

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yeneipubianrenwei:


大部分影片在影院的生命周期很短,甚至比任何‘快消品’都更短更殘酷。一部電影如果不能在上映首周末,或者上映首日就拿下足夠多的排片,就很容易會被邊緣化,即使內容優秀,也無法被更多人看見,連口碑發酵的時間都沒有。

yushi,“gaidang”bujinnengrangdianyingyuguanzhonggenghaodiyujian,genggeiledianyingyigezhudongchuji,gaibianmingyundejihui。

yibanlaishuo,gaidangdeyuanyinbuwairushi:

 

01
避開高峰期或同類型片扎堆而引發的票房競爭

 


這點通常是影片改檔的最大原因。改檔的本質是為了爭取更多排片,在市場競爭中占據有利地位。尤其是要上映的影片是在像賀歲檔、暑假檔這樣的熱門檔期,一般許多影片都會仔細斟酌,覺得自己有實力或者同期不會跟許多同類型的影片撞車才會馬上上映,如果對自己的作品存在一些懷疑,或者了解到同類型上映的影片過于集中,就會避開這個高峰期。改個檔期,能爭取到更多的排片空間,能更具競爭力。

 

02
欧冠联赛下注app精心策劃、主動出擊的選擇

 

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《zaoangongzhu》yeshiruci,kaolvdaoxuanfa、fajiaoshijiandejucu,yingpiandemubiaoguanzhongwufajishidedaoxunxiwufaguanzhu,eryingpianbenshendejingcaizhidebeigengduoganxingqudeguanzhongkanjian,jingguogefangdekexueyanjiucehua,yingpianzhudongxuanzegaidang,zaigenghaodeshijianliyuxiaitadeguanzhongmenjianmian。

 

03
技術問題

 

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04
其他不可控因素

 

youdeyingpianyinteshushijianduanweiguoshendengbukekangyinsugaidang,biru《fanghua》,congguoqingdangzhuanweihesuidang,bodequanshehuiguanzhu,yingdebushao“tongqingfen”,jiang“shijianyingxiao”dezhengxiangxuanchuanzuoyongfahuidaozuida,zhanhuo14yipiaofangdehaochengji;youdeyingpianyouyuzhuyanshoushang,wufacanyuxuanfaergaidang,biruyindiyizhujiaorendahuazhongshanyuxiergaidangde《xiaoq》;youdeyingpianzeshiyinweibutongdechupinfangzaixuanchuanshangchuxianfenqierlinshijueding,biru《lanxindajuyuan》weinengdanrenjinjibaihuajiangguochanxinpiandanyuandekaimupiandengdeng。

 

 

2019nian,zhongguoyichengweijinciyubeimeidequanqiudierdadianyingshichang,dianyingyinmushuweijushijiediyi,dianyingchanliangwenjushijieqianlie。erzhongguodianyingdezhiliangyezaichengxianchubuduanshangshengdetaishi,yidapisixiangxing、yishuxing、guanshangxingjujiadezuopinjizhongyongxian,meiyibuzuopindouzhidebeigengduodeguanzhongsuokanjian,suoxiai。yushi,ruherangtamenzaiyigezuiheshidedangqichengxiandaosuoyouxiaitamendeguanzhongmianqian,jiuchengweilesuoyouyingshigongzuozhedezuidayuanwang。yeshijiyuzhegeyuanwang,gaidangzhejianshi,jiuchengweileyingshiquanlilvjianbuxiandeshierle。

 

改檔的原因多種多樣,但不改的是,所有圍繞電影制作和宣發的工作人員,盡最大努力讓電影能以更好的狀態面對喜愛它的觀眾,讓電影能以更好的票房成績回饋投資人,讓電影能真正為中國電影市場的繁榮而貢獻力量!

 

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